Massachusetts regulators Monday filed administrative proceedings against Morgan Stanley for providing its brokers with incentives to sell in-house funds and funds of partner firms. The new suit follows a similar civil suit the state filed against Morgan Stanley last month.

"We are going to go forward in this matter and will attempt to recover money that was obtained under these high-pressure tactics," Brian McNiff, a spokesman for Secretary of the Commonwealth William Galvin, told The Wall Street Journal. The state believes these sales tactics earned Morgan Stanley $5 million to $8 million in commissions since January alone.

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