In its annual Portfolio Awards contest, the Financial Communications Society awarded gold awards to MassMutual Financial Group and AGF Mutual Funds for print advertising campaigns they ran last year. They were the only two fund companies to win gold awards among a group of 11 financial service companies that received the top honor.
Other top winners included a collection of advertisements from Citibank, for both best television single and multimedia campaign in the consumer retail category, as well as for best out-of-home campaign in the corporate image category. MetLifes "Have You Met Life Today" was a gold winner for best multimedia campaign in the corporate image category. Goldman Sachs "Stunt Double" advertisement won top honors as best print single in the business-to-business category.