Change is in the air for one of the world's oldest asset management fund shops. Boston-based MFS Investment Management today unveiled its new branding campaign: Building Better Insights, as well as a host of other growth initiatives going forward.

Specifically, the firm is opening its eighth and ninth investment research offices in Hong Kong and São Paulo, joining Boston, London, Mexico City, Singapore, Sydney, Tokyo, and Toronto as well as establishing its first independent institutional sales office in Australia.

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