A new study released by LIMRA and the LIFE Foundation on Wednesday found that Americans, especially those who are younger, prefer to buy life insurance via the Internet, mail or by phone.

Although 64% of consumers are still buying life insurance from a professional, far fewer are doing so compared to 1996 when 80% preferred to purchase it face-to-face. Now, 26% of consumers prefer to buy life insurance directly.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access