Motif CEO Hardeep Walia isn’t shy about sharing his political opinions. He's quick to acknowledge that socially, "I am extremely left."
But that personal infusion of social values has been missing from investing, Walia says, which is why the Silicon Valley-based digital brokerage is offering a new investment tool, Motif Impact Portfolios.
"We wanted to build a product of our times," Walia says. "And the times are political. People care about where their dollars are going. And yet there is a big pool of assets, where people have no clue. And those decisions are delegated to people who may or may not share your values."
The firm conducted its own survey of investor attitudes, and found that the majority of respondents didn't know what was in their investment holdings, nor whether their investments were aligned with their own values.
Megan Ryan is a payments professional specializing in digital innovations and emerging technologies. For five years, until 2026, she worked for the Federal Reserve Bank of Chicago as a payments policy specialist. At the Federal Reserve she focused on examining how technological advancements are reshaping the way individuals and businesses move money, with attention to the policy implications of these innovations. Her publications have covered the evolution of cryptocurrency and stablecoins, the impact of quantum computing on payments, offline digital payment capabilities, digital identity feasibility, and financial inclusion. She is passionate about understanding the gap between technological possibility and practical implementation, ensuring that payment innovation serves the broader goals of efficiency, security, and accessibility of the financial system. She has a Masters in public policy from Northwestern University and a Bachelors in Marine and Conservation Biology from Seattle University.
Lawyers note that Ameriprise, despite its win, got relatively little of what it wanted and question whether the fight was worthwhile.
Travis Hoffman is a vice president and account executive in B. F. Saul Insurance's commercial lines practice. With over 18 years of experience designing insurance programs for complex commercial needs, he specializes in real estate, contractor risk, and multifaceted coverage analysis.
Acknowledging the very act of categorizing a company as socially responsible is a value judgment itself, Walia says investors are free to disagree with recommendations and tailor their portfolios.
But such transparency and flexibility, Walia says, is a quality still lacking in an industry that is currently focused on
"The easiest way to protect the investor is through empowerment," he says, referencing the recent debate over the Department of Labor fiduciary rule. "And empowerment starts with fundamental data and making it easy to access and understand."
Walia challenged the mutual fund industry, saying that investors have been provided little choice to invest with their values in a meaningful way. Unlike most robo advisers, Motif doesn't put investors into a fund, but rather lets them invest directly in shares of a company through its service.
"We're voting with our consumption dollars, but not our investment dollars," Walia says. "We're blindly giving them to the Vanguards of the world, who then vote, and we're passive."
