The boutique purveyors of the mutual fund world have different branding and distribution challenges than their larger asset management counterparts.

The managers of four boutique fund shops: Kent Croft, president and co-portfolio manager at Croft Leominster, Mark Travis, president and portfolio manager at Intrepid, Brian Frank, president of Frank Capital and manager of the Frank Value Fund, and Philip Tasho, chief executive officer and chief investment officer at TAMRO, recently sat down with Money Management Executive to talk about how they differentiate themselves from larger shops and what's worked for them in gaining wider distribution for their funds.

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