Asset managers ramped up their marketing and compliance staff dedicated to social media efforts by more than 60% from 2011 to 2012, according to new research from Boston-based Cerulli Associates.

“There was a 62% increase in marketing personnel dedicated to social media efforts within asset management firms, and a 76% increase in compliance personnel between 2011 and 2012," according to Pamela DeBolt, senior analyst at Cerulli Associates.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.