Lenticular advertising campaigns may become more common among insurance and financial services companies. The technology, which in a more primitive form has been a common Cracker Jack prize, allows companies to show images that shift depending on the viewer’s angle. Nationwide Financial, for example, recently started using lenticular advertisements for its "Life Comes at You Fast" campaign.

The updated technology gives companies access to a more dynamic medium that is also cheaper than many other formats.

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