Dreyfus Corp., a dominant force in money market funds as well as the high-net-worth market through its parent company, Mellon, will become a leader in long-term mutual funds and other investments, if its new chief executive, Jon Baum, meets his goal.

"We want to become a top-tier distributor," said Baum, also vice chairman of distribution, who took over as the CEO after Thomas Eggers retired from the New York unit of Bank of New York Mellon Corp. at the end of last month. It also wants to enter the top 10 and eventually the top five in asset inflows.

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