This year the Innovation in Customer Experience award went to ALPS Fund Services for technology-based improvements to sales intermediaries and other clients.

The firm and ALPS Fund Services President Jeremy May have been recognized for their newly designed ETF order module for the firm's proprietary AVA client portal, which allows authorized personnel the ability to enter ETF orders directly through the AVA system, according to NICSA.

May has served as president of ALPS Fund Services since 1995 and serves as executive vice president of ALPS Holdings, ALPS Advisors, ALPS Distributors and FTAM Distributors. Since the firm's ETF order entry module rollout, ALPS says it has seen significant growth and developed six-fold, granting them the ability to service more than 100 authorized participants.

In addition to their recognition for the ETF platform, ALPS Fund Services also received an honorable mention for its quality standards and engagement program. 

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