Northern Lights Distributors, announced the upcoming launch of an educational series to provide advisors with information detailing each step of the mutual fund distribution process.

The four components of mutual fund distribution--Sales, Key Accounts, Portfolio and Executive Management and Marketing and Public Relations--are explained in the first educational report in its series, which also includes videos and other multimedia materials. All resources will be posted on the "Distribution 101" section of its website,, launching later this year.

"Every part of the mutual fund distribution process plays a crucial role in advisors' ability to grow their assets under management," said Jonathan Poyer, NLD Distribution Manager in a statement. "This educational series is designed to provide advisors with the necessary information to bring their funds to market and understand the teams and resources that NLD provides throughout each step of the process."

Driven by their mission to help advisors navigate the distribution universe, NLD provides both top-down and bottom-up approaches to distribution. Top-down distribution occurs when a broker-dealer, RIA or wirehouse activates selling agreements with particular funds or fund trusts at the corporate level following the completion of due diligence.

Bottom-up distribution entails broker-dealer, RIA or wirehouse wholesalers identifying a need for a fund in the market and then working at the corporate level to make it available.


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