EGShares, the ETF arm of Emerging Global Advisors, launched a new emerging market ETF that—in a twist—will track an investment index rather than a benchmark index.

The new ETF, the Emerging Markets Core ETF (EMCR) will track the S&P Emerging Markets Core Index, which has less industry and mature economy concentration than conventional benchmarks such as the MSCI Emerging Markets Index and the FTSE Emerging Index. The S&P Emerging Markets Core Index holds a little more than 100 securities and is equally-weighted.

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