New leadership won’t change Massachusetts Mutual Life Insurance Co.’s strategy for how it expects to grow its business, but analysts said that changing attitudes about insurance products might.

“We are in a fortunate position because our strategy for 2010 is the same as it was in 2009 and the same as it was in 2008,” Roger W. Crandall, who took the helm as the Springfield, Mass., company’s chief executive officer at the beginning of this month, said in an interview last week. “We have had the same strategy dating back to 2005 when I became CIO. As a mutual life insurance company we are in a position where we don’t have to change our strategy and react to what happened in the previous quarter. We can look for the simpler things … because we work for our policyholders not for stockholders.”

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