Online brokerage Donaldson, Lufkin, & Jenrette of New York has begun offering the first two no-load, equity funds in a new fund family. The Strategic Growth Fund and the Choice Technology Fund will be offered through DLJdirect. The adviser for the funds will be DLJ Investment Management Corp. of New York.
DLJdirect plans to market the new funds via e-mail, the company's website and newsletter, said Linda Finnerty, a spokesperson for DLJdirect.
Hugh M. Neuburger, managing director for DLJ Investment Management Corp., will manage both funds, according to the filing.
Finnerty declined to disclose what other types of funds will be added later.