Oppenheimer Funds is set to roll out a new look on May 1. The new imaging reveals a modernized retail brand, which will continue to be known as OppenheimerFunds, and a new institutional brand, OFI Global Asset Management.

“The modernization of our brand is the culmination of the last five years of work to redefine what investors can expect from an asset manager,” said Bill Glavin, Chief Executive Officer of OppenheimerFunds. “The new look and feel demonstrates our belief in providing greater transparency for investors that operate in an increasingly multidimensional world, and acknowledges that it is no longer enough for asset management firms to simply view the world through the lens of our own industry.”

OppenheimerFunds will continue to provide advisory services to the Oppenheimer mutual funds. OFI Global Asset Management will provide institutional clients with access to many of OppenheimerFunds’ existing investment strategies including in-depth counsel and strategic allocation services.

The new identity represents a culmination of new strategies, including the creation of a CIO, Asset Allocation position, recently filled by Mark Hamilton. Hamilton will lead the firm’s development of multi-asset products and solutions for investors looking to address specific client needs, rather than component parts.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.