Oppenheimer Funds is set to roll out a new look on May 1. The new imaging reveals a modernized retail brand, which will continue to be known as OppenheimerFunds, and a new institutional brand, OFI Global Asset Management.

“The modernization of our brand is the culmination of the last five years of work to redefine what investors can expect from an asset manager,” said Bill Glavin, Chief Executive Officer of OppenheimerFunds. “The new look and feel demonstrates our belief in providing greater transparency for investors that operate in an increasingly multidimensional world, and acknowledges that it is no longer enough for asset management firms to simply view the world through the lens of our own industry.”

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