OppenheimerFunds, Inc. is starring at the 2012 Tribeca Film Festival. Well, sort of.
The fund firm has signed up as a signature sponsor to the event and bringing its "Globalize Your Thinking" message to the big screen to support New York's gathering of the international film community, which runs from April 18-29.
In addition to onsite branding and advertising, OppenheimerFunds will also reach the more than 90,000 filmgoers at the Festival through pre-show pop-quizzes designed to educate audiences about global issues that impact investor portfolios.
"For a period of nearly two weeks, the world's financial capital becomes the world's filmmaking capital," stated Marty Willis, Chief Marketing Officer at OppenheimerFunds. " OppenheimerFunds has long been committed to supporting the revitalization of lower Manhattan and to encouraging individuals to adopt a more global perspective and we are proud to partner with an organization that shares this same commitment."