OppenheimerFunds of New York believes the key to capturing attention is keeping its message fresh. The fund advisory firm, with total assets under management of more than $120 billion, plans to launch new advertisements in keeping with its two-year-old "hands" TV ad campaign.

OppenheimerFunds will air at least two new 15-second TV ads later this year that will make reference to individuals' specific areas of expertise, while suggesting that not everyone is equally proficient at investing, said Bruce Dunbar, vice president and manager of brand marketing at OppenheimerFunds.

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