A recent survey conducted by Little Grad, which offers college savings rebates on retail purchases, reveals that due to the growing costs of higher education, parents fear saving for their children's college education more than anything else these days.

When asked to rate potential fears on a scale of one to 10, parents rated: job security (3.48), saving for retirement (3.75) and dying before their children grow up (4.30). The ability to afford their children's educational needs was at the top, with 4.48 out of 10.

"It is abundantly clear that saving for college is much more worrisome for parents than most people might think," says Little Grad founder Anh Vazquez. "We are proud to help families worry less by giving them a simple way to consistently contribute to their child' college fund."

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