Insurance companies often face an uphill battle when trying to convince independent advisors that variable annuity products have earned a place in clients’ portfolios.

Jefferson National, which markets the Monument Advisor variable annuity as the industry’s first flat-fee product of its kind, is hoping to get a boost from a recent partnership with Pershing LLC, which serves the broker-dealer channel and Pershing Advisor Solutions, which serves registered investment advisors (RIAs). The custodian will include the Monument Advisor product on its NetX360 technology platform for fee-based advisors, including registered investment advisors, Jefferson National announced last Thursday.

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