Publisher SRI World plans to launch a Web new site in August that will help institutional investors research socially acceptable places to put their money.

Institutional bodies, such as pensions, university foundations and churches, will drive the socially responsible investing, or SRI, sector for years to come, said the company's president Jay Falk. Those sorts of investors typically hold huge pools of assets and look for extremely broad market exposure in their mutual funds and other investments, he said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.