Putnam Investments is launching a marketing campaign aimed at advisor and investors, dubbed, “New Ways of Thinking,” which will officially begin on Monday, February 11, through a series of print, direct marketing, and online advertising.

The campaign will focus on the need for greater versatility and active risk management in underlying portfolios, according to Robert Reynolds, president and chief executive officer, Putnam Investments.

“The marketplace needs to think today about tomorrow,” stated Reynolds. “The past five years have brought extreme swings in market conditions, driven by a confluence of factors that left many investors shell shocked and ill-prepared to either seize unprecedented investment opportunities or protect their portfolios from downside risk.”

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