Putnam Investments has launched a new advertising campaign with the tagline, “This is Putnam Today.”

The ads, which focus on the performance of six large-cap funds, will begin running this month in print and online versions of financial newspapers and trade publications. The firm did not disclose the budget.

Jeff Carney, head of global marketing and products at Putnam said, “’This is Putnam Today’ highlights the changes put in place at Putnam that were designed to deliver sustained, superior investment performance by existing and new talent at the firm. By showcasing our large-dap managers and the strong performance they have been generating, we hope to inform financial professionals and investors alike of the value we can provide.”

Putnam also said it and its CEO, Robert Reynolds, would be participating on Twitter.

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