Putnam Investments is looking help shorten the learning curve for advisors when it comes to social media. The firm has unveiled a library of videos, articles, and infographics on topics such as optimizing the use of iPads, merchandising apps, and strengthening one’s presence on LinkedIn.

“Technology and social media are changing the way financial advisors and investment professionals build their businesses, from prospecting to communicating to actually serving clients,” said Mark McKenna, Head of Marketing, Putnam Investments.

“The Advisor Tech Tips Blog and LinkedIn Group provide actionable, real-world tips to help financial professionals comprehend and navigate this rapidly changing landscape.”

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