Celent Communications, a Boston-based research and consulting firm specializing in technology and financial services, released a report today predicting the 401(k) industry will be able to retain more assets after rollovers and develop longstanding relationships with investors that lead to cross-selling opportunities.

The report, called "The eVolution of 401(k) Plans," examined the practices of six prospering 401(k) providers as well as how firms are using technology to augment their products. In addition, the report analyzes how firms can retain assets and develop new revenue streams.

The study says by providing new services and products, such as education tools, online advice, automatic rollovers and vehicles to communicate more personally with investors, 401(k) providers will do a better job of retaining assets after investors roll them into other products.

In addition, the study found that thriving 401(k) technology platforms generally offer a wide selection of investment vehicles, automated record keeping and administration, and easy-to-use Web sites.

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