A new study by retirement and investment trends research firm Hearts & Wallets, LLC found that more retirement firms are considering the lifetime value of consumers--currently 55%, up from 43% in 2010-showing an increased focus on younger investors.

The survey included nearly two dozen leading distributors, employer-sponsored plans, insurers, asset managers and intermediary platform solution providers with more than $12 trillion in AUA and more than $10 trillion in AUM, serving more than 50 million retail customers and supporting more than 60,000 registered reps.

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