PIMCO last month teamed up with product and technology platform provider Aria Retirement Solutions and insurer Transamerica Advisors Life Insurance Company to market contingent deferred annuities to asset-based fee-only registered investment advisors. The name of the new product? RetireOne Transamerica II.

Yet, the word "annuity" has become a dirty one in the advisory business, with both advisors and investors often resistant to such investment vehicles for their higher taxes, longer lock-ins, and investment restrictions. The success of the partnership will depend on its ability to overcome this obstacle of annuity's reputational "black eye"-an advisor reference-and attract RIA popularity. While the product has the potential to give their clients freedom from financial worry, a valuable consideration in the real world, RIAs question whether the "guarantee" is actually a good deal.

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