Atlanta-based RidgeWorth Investments today unveiled a new partnership with Mark Magnacca of Insight Development Group, to introduce the PHD Personal Branding Process to help advisors get a leg up on their competition.

In its whitepaper, You are Your Brand: The PHD Personal Branding Process RidgeWorth analyzes what a strong personal brand can do for a financial advisor practice and explains the elements needed to develop a successful advisor brand.

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