RidgeWorth Investments has reworked and re-launched its award-winning “Add Midcap” campaign, the centerpiece of which is an updated whitepaper, “Why Mid-Cap?”

The whitepaper examines historical performance, particularly during market and economic cycles, and evaluates current conditions.

In conjunction, RidgeWorth has created a microsite, addmidcap.com, aimed at educating advisers on how mid-cap funds have performed relative to large- and small-cap funds over the past 30 years. The site includes an interactive tool that permits advisers to examine specific time periods.

“Our goal is to deliver relevant and timely thought-leadership and investment insight to advisers,” said Jim Stueve, president of RidgeWorth Investments. “The ‘Add Midcap’ campaign is a continuation of our strategy to provide advisers with our ‘individual insight’ via minimally branded educational resources and tools that help them add value for their clients.”

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