RiverSource Investments of Minneapolis, a wholly-owned subsidiary of Ameriprise Financial, is shining a brighter light on its international subadvisory affiliate, Threadneedle International Limited, headquartered in London.

To pave the way for Threadneedle to be recognized and build its brand in the U.S., RiverSource recently relinquished its own brand on four of its international mutual funds which have now been rebranded under the Threadneedle name. Threadneedle has been subadvising all of the funds as well as two variable annuity portfolios for RiverSource. Two additional mutual funds will be launched later this year under Threadneedle's name and day-to-day management.

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