Royal Alliance Associates, an independent broker-dealer with $43.8 billion in total account assets, announced Tuesday it has recruited three advisor teams with a combined $800 million assets under management.

Beverly Hills Financial Planners, Informative Financial Services, and Ranker-Hanshaw Wealth Management are the newest firms to join Royal Alliance, which has nearly 2,000 affiliated independent financial advisors.

Each team cited Royal’s technology, personalized service and open architecture platform as key reasons for their move.

“Royal Alliance has seen excellent recruiting activity in recent weeks,” said Kevin Beard, senior vice president of Recruiting. “We’ve made significant investments in our technology and platforms – all focused on making it easier for advisors to do business – and are pleased that advisors have taken notice.”