"Our new advisory technology suite will help ensure that Royal's planning practices run smoother and position advisors to focus better on helping their clients make smart decisions about their money," said Mark Goldberg, president of the New York-based subsidiary of
VISION2020 automatically populates new account forms from a clients profile and eases mutual fund and stock transactions. In addition, the system generates account statements, executes trades and offers numerous tools to support the financial planning and sales process. VISION2020 includes a variety of asset allocation tools from
Currently, the system supports the trading of securities and mutual funds, including exchange-traded funds, unit investment trusts and closed-end funds. Eventually, it will encompass annuities, margin trades and a variety of option strategies.
VISION2020 has been tailored with simplicity in mind, as advisers need to be able to understand and use the system easily, according to Royal Alliance. Dayla Rodriguez, VP of technology, said that field testing has demonstrated that the system is intuitive and easy to use.