Scudder Kemper Investments of New York and Invesco Funds Group of Denver, Colo. are now offering personalized news and tax filing services to investors through their websites.

The additions to Scudder's and Invesco's websites are indicative of a growing trend among fund companies to build up their websites' attractions in order to make them - as Internet consultants describe them - "sticky." Fidelity Investments of Boston and Charles Schwab & Co. of San Francisco recently announced they would begin offering both existing and potential shareholders the ability to file their taxes electronically through the companies' respective websites.

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