SEI Advisor Network is targeting registered investment advisors with less than $10 million in advisory assets under management with a program it says bucks the trend among large custodians and asset managers with this message: It won’t charge advisors will small accounts a fee.

Other firms haven’t been so generous. Fidelity, for one, recently doubled the fee it charges advisors with less than $10 million on its platform from $1,250 to $2,500 per quarter, starting Dec. 31. Charles Schwab charges $1,200 per quarter for advisors with smaller accounts, said Steve Onofrio, SEI Advisor Network’s managing director.

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