WASHINGTON -- TD Ameritrade is urging advisors to take a more active role in advocating for policies that could advance the industry, particularly for measures that could set RIAs apart from the rest of the industry in the eyes of consumers.

This week, the firm rolled out its "advocacy action tool," an online portal where RIAs can register to receive updates on pending regulatory issues and submit comment letters to members of Congress and federal authorities mulling new rules.

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