If you think social media investing is about pajama-wearing day-trading amateurs, Covestor aims to prove you wrong.

The platform markets about 180 portfolios to retail investors. They are run by 135 managers, many of whom don't fit the traditional asset manager mold. There is Marine Corporal Ben Wong, a ground radio repairman who recently did a tour in Afghanistan. There is also a pilot, a homeopath, and one manager living in a boat off the Dominican Republic.

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