Memphis, TN-based SouthernSun Asset Management has launched the SouthernSun U.S. Equity Fund (SSEFX) with founder, CEO, and CIO, Michael W. Cook, Sr. serving as the portfolio manager.

The fund will bet on a concentrated portfolio of 20-40 U.S. companies with market capitalizations similar to that of the Russell 2500 and Russell Midcap Indexes.

The fund's strategy is similar to the SouthernSun SMID Cap equity separately managed account strategy, which has been managed by Cook since 1997. "We believe that the fund provides investors greater access to a long-running strategy while, at the same time, maintaining our focus on our core strengths and prudent allocation of internal resources," he stated.

SouthernSun Asset Management, LLC was founded in 1989 and as of March 31, firm managed some $2.5 billion in assets across various client channels and investment vehicles.

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