Proving that first-mover advantage and a memorable ticker symbol are key when it comes to launching a mutual fund, State Street Global Advisors' streetTracks Gold (GLD) Shares exchange-traded fund has attracted almost 17 times the amount of assets than Barclays Global Advisors' iShares Comex Gold (IAU), reports.

The Gold Shares fund, which launched in November 2004, has $3.15 billion in assets and trades an average of two million shares a day, whereas the Comex Gold fund has $186 million and trades an average of 83,000 shares a day.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.