Strong Capital Management, investment advisor to the Strong Funds, has redesigned its Web site.

There are now four segments on the site catering to different types of investors: institutional investors, individual investors, financial professionals and retirement plan providers and participants. Visitors can select one of the four areas as their start page.

"Over the years, our Web presence has grown to serve an increasingly diverse range of clients," said Brian Melter, director of e-commerce for Strong. "Our new look helps efficiently direct investors to the proper areas on our site while showcasing our diverse products and services."

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.