Strong Financial Corporation of Menomonee, Wis., has debuted a comprehensive interactive voice response system (IVR) dubbed Strong Direct, which was built by Nuance of Menlo Park, Calif. Strong says that it is among the first to adopt the upgraded Nuance 8 system. Nuance also is the force behind the speech recognition system of financial services provider Charles Schwab of San Francisco.

The system understands natural language phrases, allowing Strong clients to literally speak their minds and accomplish a variety of their needs, from obtaining a stock quote to buying shares of their favorite Strong mutual fund, virtually hands-free.

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