SunAmerica Mutual Funds of New York, a division of SunAmerica of Los Angeles, was to run its first TV commercial Sept. 12. The ads are called, "Where Do You Want to Be?" Until now, the fund division of SunAmerica has only done billboard advertising at commuter train and bus stations and at Yankee Stadium in New York. (MFMN 3/15/99)
SunAmerica funds got its first taste of the impact of television advertising indirectly, said Betsy Treitler, vice president of marketing and communications for SunAmerica. During this year's baseball season, the company placed a large, simple billboard at Yankee Stadium behind home plate, she said.