Kate Healy has been named the new managing director of marketing for TD Ameritrade Institutional, responsible for the development of marketing strategies and focusing on the independent registered investment advisors channel.

She replaces Paul Zettl, who previously held the position and was recently named managing director of retail and social media marketing for TD Ameritrade, Inc.

Healy joined TD Ameritrade in 2008, most recently serving as a director of marketing responsible for promoting the firm’s technology and investment products offerings. Prior to joining the firm, Kate served as vice president of IRA product strategy at Merrill Lynch.

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