Since the obvious question is why do women investors need a women-first, women-run robo advisor, let's get that right out of the way.

Women investors are not a niche market, of course. Women in the U.S. control around $5.1 trillion in assets according to research firm Hearts and Wallets. Women now control approximately two-thirds of the country's annual spending, according to a Pershing study done last year.

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