TIAA-CREF, a financial services institution that has serviced the academic, research, medical, cultural and government fields for nearly 100 years, rebranded itself last month, renaming itself TIAA and launching a redesigned website, TIAA.org.

“Anytime you take a step like this, you do it very deliberately, very thoughtfully and centered in insight and research,” says Connie Weaver, executive vice president and chief marketing officer at TIAA. “This is about ensuring we are relevant and remain relevant.”

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access