Since the market meltdown at the end of 2007, 51% of investors think about their finances every day, whereas before, only 27% did, Charles Schwab found in a survey.

Given investors’ keen interest in their financial health and a growing optimism that the market and the economy may be turning around, Schwab is encouraging Americans to conduct a financial checkup it is dubbing “Personal Finance 101.”

“We’re seeing clients take a much larger interest in understanding the many nuances of their finances,” said Michael Garner, a Schwab financial consultant in Atlanta. “With the anniversary of the worst of the market downturn approaching, the time is ripe for investors to bolster their financial foundations.”

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