When UBS Global Asset Management of New York agreed to license Chicago-based Morningstar's new family of style-based stock indexes as the basis for new U.S. and European exchange-traded funds, the investment manager bought more than a new type of index. They bought the Morningstar name.

UBS is just the latest of many asset management firms to base products on well-known indexes.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.