U.S. Bank Staffs Up UHNW Team in San Francisco

U.S. Bank is staffing up to serve the ultra-wealthy in San Francisco.

Processing Content

The bank’s ultra-high-net-worth unit has hired four managing directors at its newly opened office there. Tom Crotty joined Ascent Private Capital Management as managing director of Financial Administration, a role equivalent to that of a “chief financial officer” for wealthy clients, the bank said in an announcement Monday. Before joining Ascent, Cotty was president of Montgomery Professionals, a San Francisco Bay area accounting and staffing firm.

Stephen Florance was named managing director of Investment Consulting and will work with clients to create customized investment portfolios. He was previously a managing director with Hall Capital Partners, where he held multiple roles with responsibility for managing portfolios and conducting research in all asset classes.

Sisi Tran joined the firm as managing director of Wealth Strategy responsible for advising families on wealth planning matters, including trust and estate planning, tax planning, multigenerational planning, family governance and risk management. She was previously with Convergent Wealth Advisors in Los Angeles as director of trust and estate planning.

Eric Stern, a former vice president of Morgan Stanley Private Bank, joined as managing director of Private Banking and will help clients with their private banking needs.

The new managing directors are supported by a national advisory team of more than 30 wealth experts who deliver wealth impact planning, financial administration and other client services in the Bay area, U.S. Bank said in the announcement.

The new hires follow the appointment in April of a regional managing director to lead the San Francisco office. In addition to San Francisco, Ascent has ultra-high-net-worth offices in Minneapolis, Denver, Seattle and Cincinnati.

Ascent defines ultra-high-net-worth clients as those with more than $50 million in net worth. It is part of U.S. Bank’s Wealth Management Group.

Read more:


For reprint and licensing requests for this article, click here.
Practice management Career moves
MORE FROM FINANCIAL PLANNING

In a recent industry snapshot, the Investment Adviser Association found the average number of data points advisors have to report in annual regulatory filings has nearly doubled to more than 1,000 since 2011.

June 8
5 Min Read

A technicality in the federal law enacted in July 2025 changed how deductions work for estates and trusts, creating uncertainty over how taxes are allocated after a person's death.

June 8
2 Min Read

Advisor Growth Solutions founder Jeffrey Czajka created a new professional community for early-career advisors at a low price point by the field's standards.

June 8
4 Min Read
Jeffrey Czajka is the founder of Advisor Growth Solutions.

New research from the TIAA Institute finds financial literacy slipping further, with investors across generations struggling to with risk comprehension.

June 5
3 Min Read
Adobe Clipboard

A study released by Ficomm Partners and Absolute Engagement found that nearly 9% of high net worth investors turned to AI over a human for referrals. This shift in referral inquiries offers advisors an opportunity to deepen digital presences.

June 5
3 Min Read
Russell - O'Connell headshots.png

Median total compensation for certified financial planners climbed to $195,000 last year. But pay varied widely, depending on factors like experience and type of firm worked at.

June 5
3 Min Read