Vanguard Chief Investment Officer Gus Sauter challenged the ETF industry to be responsible in developing new products and called for greater efforts to educate investors about ETFs.

The advice perspective and planning that today’s advisor provides is far more valuable than a buy, sell, or hold call. During a speech at the IndexUniverse “Inside ETFs” conference, Sauter said the ETF industry has been characterized by “growth and innovation.” From 2000 to 2010, assets in ETFs grew by about 30% per year. By comparison, traditional mutual funds grew by about 5% annually over the same time. Globally, ETFs now hold roughly $1.5 trillion in investor assets.

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