The Vanguard Group, Inc. has doubled its sales force, to 220 staffers, serving financial advisors in an initiative to promote its exchange traded-fund products.

The initiative is being led by 27-year Vanguard veteran Martha King, head of the firm’s Financial Advisor Services division. Under her direction, the group has grown from $85.4 billion in assets under management in 2002 to more than $520 billion as of the end of December.  King was named a managing director at the company in January, reporting directly to Vanguard Chairman and CEO Bill McNabb.

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