Vanguard Group is looking to make its investors think long-term when it comes to their investments via a new social media campaign dubbed "My Life Ticker".

“We hope to engage investors with a new social media site that brings to life the benefit of maintaining perspective and long-term discipline, which will enable them to focus on more important aspects of life,” according to Paul Heller, managing director and head of Vanguard’s Retail Investor Group.

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