Financial services providers are failing to connect with millennials, but social media isn’t the solution, according to new research by Bank of New York Mellon and the University of Oxford's Said Business School.

When asked how their contact with financial services providers could be improved, less than 1% of millennials surveyed by Said undergraduates for The Generation Game: Savings for the New Millennial, said that they want financial services providers to connect with them through social media.

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