Financial services providers are failing to connect with millennials, but social media isnt the solution, according to new research by Bank of New York Mellon and the University of Oxford's Said Business School.
When asked how their contact with financial services providers could be improved, less than 1% of millennials surveyed by Said undergraduates for The Generation Game: Savings for the New Millennial, said that they want financial services providers to connect with them through social media.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access